Ray White TJG
Supporting a high-performance real estate team with a strong marketing backbone
- 2022
- Property
- Digital Platforms
- Growth & Marketing
- Brand Foundations
The brief
What did Ray White TJG need?
Ray White TJG operates across residential sales, leasing and property campaigns within a highly competitive marketplace. The team required a digital and creative ecosystem that could support large-scale activity, frequent campaign turnover and ongoing community visibility. Our work has focused on strengthening brand presence across website, social and print channels while ensuring assets remain consistent, timely and operationally reliable.
A website designed for profile, listings and brand presence
The website was designed to present the team, value proposition and property activity in a structured and professional way. Page layouts support agency positioning, agent representation and property showcase requirements, while maintaining flexibility for future expansion and campaign use. The site provides a credible digital presence for brand engagement and enquiry pathways.
Print and marketing collateral for daily real estate operations
Alongside digital activity, we deliver a wide range of printed and campaign assets including flyers, banners, signboards, listing packs and event materials. The system is designed for repeat production with consistency in layout, tone and brand expression, supporting efficient turnaround across ongoing property campaigns.
Social storytelling that supports campaigns and market engagement
We manage a high-volume social presence covering listings, open homes, results, market updates and brand storytelling. Content is structured to support visibility, familiarity and relevance across key buyer and seller touchpoints. Posting cadence and creative consistency help maintain momentum and strengthen market recall.
Outcomes
What changed for Ray White TJG?
A structured digital and creative ecosystem for a high-activity real estate team
Consistent brand presence across website, social and print
Operationally reliable marketing support for listings and campaigns
A scalable system that supports ongoing performance and output
Impact
Results that matter
- engagement
- Higher interaction across listings, results and campaign posts
- growth
- Expansion of audience reach and brand awareness across social channels
- conversion
- More qualified enquiry generated from campaign and property content
- experience
- Greater consistency across digital and print marketing assets
- retention
- Stronger repeat engagement from returning followers and clients
- traffic
- Increase in visits to profile, agent and campaign-linked pages
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