EB Brands
Developing a website that clearly communicates a portfolio driven brand group
- 2021
- Retail
- Digital Platforms
The brief
What did EB Brands need?
EB Brands is a multi-brand consumer goods and distribution group managing a portfolio across retail categories. The business needed a website that explains who they are, what they do and how individual brands sit within the broader group in a way that is simple to understand and practical to navigate.
We worked with the team to design a website that introduces the organisation, frames the portfolio with structure and helps users move between group-level context and brand-specific information without confusion.
A presentation approach focused on hierarchy, pacing and readability
The website is designed around measured pacing, clear hierarchy and steady visual rhythm. Typography, layout and spacing support composure and scanning comfort, allowing information to be understood without distraction. Subtle visual elements and supporting icon treatments are applied in contextual areas to reinforce themes and section meaning, enhancing communication without overpowering the portfolio narrative.
Content structured around how it is nterpreted around brand relationships
The content framework mirrors how partners, suppliers and commercial stakeholders explore portfolio organisations in practice. Users are first introduced to who EB Brands is and the role it plays before moving into the portfolio and brand context. Language remains direct and purposeful, reducing ambiguity and making the relationship between the organisation and its brands easier to understand, supporting clearer enquiry and more informed engagement.
An experience shaped for flow, continuity and confident presentation
Navigation, section sequencing and page structure are designed to support smooth movement across group, portfolio and contact areas. The site is built for readability and continuity rather than noise or visual disruption, presenting EB Brands as grounded, capable and commercially aligned. The experience reflects the way the organisation operates in the real world.
Outcomes
What changed for EB Brands?
A structured website for a multi-brand portfolio organisation.
Custom iconography that supports navigation and meaning.
Content aligned to real exploration and interpretation behaviour.
A clearer and more professional digital presence for EB Brands.
Impact
Results that matter
- traffic
- Increase in users reaching portfolio and brand overview pages.
- engagement
- Higher time spent across group and brand information sections
- conversion
- Growth in relevant enquiries from users with clearer portfolio intent
- experience
- Improved navigation flow and easier interpretation of content
- retention
- More returning visitors revisiting portfolio and brand pages
- satisfaction
- Better response to presentation, structure and usability across audiences
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