Proof for Brand Foundations
Aimex Australia· Professional · 2025
Building a confident and trusted clean water brand
We made: Social · Website · Packaging
A unified brand identity that strengthened recall and market presence
View case studyBrand Foundations
- 8 offerings
- Project-based
- Strategy → identity → rollout
Overview
What is Brand Foundations?
Brand Foundations is Onmark's brand strategy and identity service. We define your positioning, then design the logo, colour, type and visual system that express it, and document it in guidelines your team can use, so your business is understood quickly and remembered longer.
A strong brand helps people understand you quickly, trust you faster, and remember you longer. Our Brand Foundations work is about creating that clarity — visually and strategically — so your business has a solid brand to build on.
Start a Brand Foundations projectProjects from $1,500 · 2–10 weeks
Signs you need it
Who is Brand Foundations for?
- You're launching and need to look credible from day one
- Your brand has grown piecemeal and no longer looks like one business
- You're repositioning, merging or moving into a new market
- Your team and suppliers keep interpreting the brand differently
What we deliver
What's included in Brand Foundations?
8 offerings. Open any of them to see what you get and which tier it's part of.
01Brand Strategy & PositioningBusinesses seeking focus, clarity and a strong strategic foundation.
What you get
- Discovery workshop and competitor review
- Positioning statement and audience profiles
- Brand personality and messaging pillars
Included from Full foundation · From $5,000 · 6–10 weeks
02Visual Identity SystemBrands seeking a professional and unified visual presence.
What you get
- Logo suite, colour and type designed as one system
- Imagery, iconography and layout principles
- Applied examples across digital and print
Included from Identity system · $3,000 – $5,000 · 4–6 weeks
03Logo CreationNew brands, rebrands, or businesses refining their visual identity.
What you get
- Primary logo, stacked version and symbol
- Mono and reversed versions for dark backgrounds
- SVG, PNG and PDF files for screen and print
Included from Essentials · $1,500 – $3,000 · 2–3 weeks
04Colour Palette & TypographyBrands wanting a refined and scalable visual language.
What you get
- Primary and secondary palette in HEX, RGB and CMYK
- Text and background pairs that pass WCAG 2.2
- Type hierarchy for headings, body and interface
Included from Essentials · $1,500 – $3,000 · 2–3 weeks
05Brand GuidelinesTeams, partners and organisations working across multiple channels.
What you get
- Logo, colour and type rules, with do's and don'ts
- Tone of voice and messaging basics
- A shareable guide for your team and suppliers
Included from Identity system · $3,000 – $5,000 · 4–6 weeks
06Brand CollateralsBusinesses needing polished communication assets.
What you get
- Business cards, letterhead and email signature
- Presentation and proposal templates
- Editable and print-ready files
Included from Full foundation · From $5,000 · 6–10 weeks
07Digital Brand AssetsBrands active across digital channels.
What you get
- Social profile and cover images
- Post and story templates
- Favicon, app icon and email assets
Included from Full foundation · From $5,000 · 6–10 weeks
08Print Brand Assets & StationeryBusinesses that value a tangible brand presence.
What you get
- Stationery and forms
- Signage, vehicle and uniform artwork
- Supplier-ready files with print specs
Included from Full foundation · From $5,000 · 6–10 weeks
Process
How does Brand Foundations work?
A typical Brand Foundations project runs in four stages over 5 to 9 weeks: discover, position, design and roll out. Each stage ends with a clear decision before the next begins.
- 1–2 weeks
Discover
Workshops and research into your business, audience and competitors.
- 1 week
Position
Positioning, personality and messaging pillars, agreed before design starts.
- 2–4 weeks
Design
Logo, colour, typography and visual language, refined over two rounds.
- 1–2 weeks
Roll out
Guidelines, templates and final assets for digital and print.
Investment
How much does Brand Foundations cost, and how long does it take?
Brand Foundations projects start at $1,500 for a logo and essentials. A full identity system with guidelines is $3,000–$5,000, and a complete foundation with strategy starts from $5,000. Timelines range from 2 to 10 weeks.
Essentials
$1,500 – $3,000
Timeline: 2–3 weeks
- Logo and core marks
- Colour palette & typography
- Starter asset pack
Identity system
Most chosen$3,000 – $5,000
Timeline: 4–6 weeks
- Everything in Essentials
- Full visual identity system
- Brand guidelines
Full foundation
From $5,000
Timeline: 6–10 weeks
- Brand strategy & positioning
- Complete identity + guidelines
- Collateral, digital & print assets
Prices in AUD, excluding GST. Indicative; final pricing depends on scope.
Proof
Brand Foundations in practice
More Brand Foundations work
FAQ
Questions about Brand Foundations
How much does branding cost in Australia?
Our Brand Foundations projects start from $1,500 for a logo and essentials, $3,000–$5,000 for a full identity system with guidelines, and from $5,000 for strategy, identity and rollout together.
How long does a brand identity take?
Most projects take 2 to 10 weeks depending on scope: about 2–3 weeks for essentials and 6–10 weeks for a complete foundation including strategy.
Do I own the logo and brand assets?
Yes. On final payment you own the logo, identity and all delivered files, supplied in formats for digital and print.
Can you refresh our existing brand instead of starting over?
Yes. We often evolve an existing identity, keeping the recognition you've built while fixing what no longer works.
Do you work with businesses outside Adelaide?
Yes. We're based in Adelaide and work with businesses right across Australia, in person or remotely.