Hobart Care
Crafting a digital presence that reflects service range and purpose
- 2023
- Health & Social
- Digital Platforms
The brief
What did Hobart Care need?
Hobart Care is a disability support and in-home care provider offering assistance across daily living, community access and personalised care services. In this industry, people often arrive with specific needs and limited time, and the website plays a major role in whether they feel informed enough to take the next step.
We worked with Hobart Care to design and build a website that makes services easier to understand, improves how information is organised and supports users as they move from exploration to enquiry.
Structuring service information for real world use
The website was organised around how people look for support in practical situations. Service categories are presented in a clear and direct format so visitors can understand what is offered, who it is suited to and how to begin engagement.
A user experience shaped for accessibility and ease of navigation
Design choices prioritise readability and comfort. Typography, spacing and hierarchy make information easy to scan and interpret, while navigation remains predictable across pages. The experience is built so different user groups can move through the site at their own pace without losing orientation.
Enabling meaningful contact at the right moments in the journey
The website is designed so that users can move into conversation when it makes sense for them. Contact options are positioned alongside key service information, helping visitors reach the team with context already in place. This reduces hesitation, keeps enquiry purposeful and supports clearer, more informed conversations from the outset.
Outcomes
What changed for Hobart Care?
A website that supports understanding and decision making.
Service information structured for real world browsing needs.
Clearer enquiry pathways across the user journey.
A stronger and more dependable digital presence for Hobart Care.
Impact
Results that matter
- traffic
- More visitors reaching core service and enquiry pages.
- engagement
- Increased time spent on service and information content.
- conversion
- Growth in relevant enquiries from users with clear support needs.
- experience
- Improved navigation flow and ease of locating key information.
- retention
- More returning visitors revisiting service pages across sessions.
- satisfaction
- Better response to usability and readability across audience groups.
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