---
title: "Ray White TJG: real estate marketing support"
url: "https://www.onmark.com.au/work/supporting-a-high-performance-real-estate-team-with-a-strong-marketing-backbone"
description: "Case study: website, brand presence and campaign marketing for Ray White TJG, a residential sales and leasing team with constant campaign turnover."
site: "Onmark"
---

Ray White TJG

# Supporting a high-performance real estate team with a strong marketing backbone

**Project details:**

- 2022
- Property
- Digital Platforms
- Growth & Marketing
- Brand Foundations

![Real estate agent showing a modern kitchen to a couple during a property inspection.](https://cdn.sanity.io/images/0jqu7o0g/production/ec2c0372852ec5a078fcd542490081cb28a966a8-2560x1440.webp)

## What did Ray White TJG need?

Ray White TJG operates across residential sales, leasing and property campaigns within a highly competitive marketplace. The team required a digital and creative ecosystem that could support large-scale activity, frequent campaign turnover and ongoing community visibility. Our work has focused on strengthening brand presence across website, social and print channels while ensuring assets remain consistent, timely and operationally reliable.

**Client**

Ray White TJG

**Industry**

Property

**Year**

2022

**Services**

Digital Platforms, Growth & Marketing, Brand Foundations

### What we did

- Design and develop a website for brand and property presentation
- Support day-to-day real estate marketing across digital and print
- Create and manage a consistent and high-volume social presence
- Deliver ongoing campaign, listing and open-home communication assets

## A website designed for profile, listings and brand presence

The website was designed to present the team, value proposition and property activity in a structured and professional way. Page layouts support agency positioning, agent representation and property showcase requirements, while maintaining flexibility for future expansion and campaign use. The site provides a credible digital presence for brand engagement and enquiry pathways.

## Print and marketing collateral for daily real estate operations

Alongside digital activity, we deliver a wide range of printed and campaign assets including flyers, banners, signboards, listing packs and event materials. The system is designed for repeat production with consistency in layout, tone and brand expression, supporting efficient turnaround across ongoing property campaigns.

![Book mockup RWRh TJG](https://cdn.sanity.io/images/0jqu7o0g/production/d08bda6f0afc047a766fd1f32a86bc63a1145cc4-960x1080.webp)

![RWRH TJG Flyers](https://cdn.sanity.io/images/0jqu7o0g/production/2f8aad0ce14f2e40be7a91d1b0baaa222f753b70-960x1080.webp)

## Social storytelling that supports campaigns and market engagement

We manage a high-volume social presence covering listings, open homes, results, market updates and brand storytelling. Content is structured to support visibility, familiarity and relevance across key buyer and seller touchpoints. Posting cadence and creative consistency help maintain momentum and strengthen market recall.

![Social Media Grid](https://cdn.sanity.io/images/0jqu7o0g/production/1544b6799838ee3740be282296c40a95b7f0c4f8-640x1080.webp)

![Binnie Jaura icon post](https://cdn.sanity.io/images/0jqu7o0g/production/8b3d02bd4118ffefe755cc84db3f55f34b2b86ea-640x1080.webp)

## What changed for Ray White TJG?

A structured digital and creative ecosystem for a high-activity real estate team

Consistent brand presence across website, social and print

Operationally reliable marketing support for listings and campaigns

A scalable system that supports ongoing performance and output

### Results that matter

**engagement**

Higher interaction across listings, results and campaign posts

**growth**

Expansion of audience reach and brand awareness across social channels

**conversion**

More qualified enquiry generated from campaign and property content

**experience**

Greater consistency across digital and print marketing assets

**retention**

Stronger repeat engagement from returning followers and clients

**traffic**

Increase in visits to profile, agent and campaign-linked pages

Next project · EB Brands

[Developing a website that clearly communicates a portfolio driven brand group](https://www.onmark.com.au/work/developing-a-website-that-clearly-communicates-a-portfolio-driven-brand-group)