---
title: "Pear Australia website for a business telco"
url: "https://www.onmark.com.au/work/creating-a-modern-digital-experience-for-a-business-led-telco"
description: "Case study: a modern website for Pear Australia, presenting business internet, mobility and phone systems with the capability of a technology-led telco."
site: "Onmark"
---

Pear Australia

# Creating a modern digital experience for a business-led telco

**Project details:**

- 2024
- Technology
- Digital Platforms

![Hand holds smartphone displaying Xperia app screens with GET STARTED button and SCAN bar.](https://cdn.sanity.io/images/0jqu7o0g/production/8485968d1ee055b11ccdb55eaf4a9e93a7561d8d-2560x1440.webp)

## What did Pear Australia need?

Pear Australia provides telecommunications solutions for business environments, including internet, mobility and phone systems. The website needed to introduce the brand with a strong sense of capability, present service areas with purpose and create an experience that feels modern, composed and aligned with a technology-led organisation. Our work focused on building a digital presence that communicates offering, positioning and intent with confidence.

**Client**

Pear Australia

**Industry**

Technology

**Year**

2024

**Services**

Digital Platforms

### What we did

- Define the structure and direction of the new website
- Shape how services are presented and communicated
- Design an experience supported by motion and interaction
- Create pathways that lead users toward enquiry and conversation

## Using motion as a functional part of the experience

Motion and interaction were designed to guide orientation and support movement through the site. Transitions introduce sections, connect page states and create a sense of continuity without distraction. The result is an experience that feels intentional, refined and easy to navigate while still expressing a distinct digital character.

## Structuring service information for clarity and interpretation

Telecommunications services can be difficult to interpret when presented as technical categories. The site structure was shaped to help visitors understand what each service does, where it applies and how it fits within a business context. Language remains straightforward and practical, allowing users to make sense of offerings without unnecessary terminology.

![Pear Telco Logo](https://cdn.sanity.io/images/0jqu7o0g/production/4bd51015a4bea8c07ff950746464579fe3796d26-960x1080.webp)

![Pear Telco Color palette](https://cdn.sanity.io/images/0jqu7o0g/production/17e474a8d6304967672d54acebf93505faca8742-960x1080.webp)

## Enabling simple and direct enquiry pathways

Service pages lead naturally into points of contact so visitors can initiate conversations when they are ready. Enquiry routes are positioned where they are most relevant to user intent, allowing interest to progress into engagement without confusion or unnecessary steps.

## What changed for Pear Australia?

A contemporary website that establishes Pear Australia’s digital presence

Service information structured for clearer interpretation and relevance

Motion and interaction used as functional design elements

A digital experience built to support exploration and enquiry

### Results that matter

**traffic**

Increase in visits to key service and solution pages

**conversion**

Growth in enquiry and consultation submissions via the website

**engagement**

More time spent reviewing offering and capability content

**experience**

Improved interpretation of services across browsing sessions

**retention**

Return visits from users revisiting options and service areas

**growth**

Wider exposure across business and sector-aligned audiences

Next project · Curry Craze

[Giving a digital presence that feels true to its space and culture](https://www.onmark.com.au/work/giving-a-digital-presence-that-feels-true-to-its-space-and-culture)