---
title: "Ocean Finserv website and social for a lender"
url: "https://www.onmark.com.au/work/a-purpose-built-website-and-ongoing-social-presence-for-a-finance-and-lending-firm"
description: "Case study: a website for Ocean Finserv, a mortgage broking and debt advisory firm, with personal, investment and business lending set out clearly."
site: "Onmark"
---

Ocean Finserv

# A purpose built website and ongoing social presence for a finance and lending firm

**Project details:**

- 2021
- Finance
- Digital Platforms

![Finance concept with coins in hand and a tree symbolising investment growth.](https://cdn.sanity.io/images/0jqu7o0g/production/a9d58549dc9eb3f156e9d866cb82905fa18be5e7-2560x1440.webp)

## What did Ocean Finserv need?

Ocean Finserv is a mortgage broking and debt advisory firm working across home loans, commercial lending and specialist finance solutions. We designed a website that presents the firm with a professional and credible online presence, with services positioned clearly across personal, investment and business finance categories.

**Client**

Ocean Finserv

**Industry**

Finance

**Year**

2021

**Services**

Digital Platforms

### What we did

- Design a website aligned to the firm’s positioning and service offering
- Structure pages around lending categories and audience needs
- Present content in a professional, advisory-driven tone
- Support enquiry readiness through a composed and business-focused experience

## Presenting the firm with a confident and advisory-led web presence

The website positions Ocean Finserv as a specialised finance partner, with language and presentation suited to how clients evaluate lending firms online. The experience reflects professionalism, category understanding and service depth without unnecessary marketing noise.

## Structuring services around real lending categories and client contexts

Pages are organised across key areas, including home lending, investment lending and commercial finance, helping visitors interpret the nature of the services offered and understand where the firm operates within the lending and advisory space.

![Ocean Finserv Logo](https://cdn.sanity.io/images/0jqu7o0g/production/30e47df35837871bfce2dd1f2a05345171f4312d-960x1080.webp)

![Color Palette for Ocean Finserv](https://cdn.sanity.io/images/0jqu7o0g/production/3cfbe504c5063cdec149b1e0038041fe3d424f9b-960x1080.webp)

![Ocean finserv icons mobile version](https://cdn.sanity.io/images/0jqu7o0g/production/206b65340f7781495c72424f5e05a9aa898b1e67-640x1080.webp)

![Ocean Finserv Mobile version Footer](https://cdn.sanity.io/images/0jqu7o0g/production/d8952c3c48e777b4b7f7a48c772d218a6e7fef71-640x1080.webp)

![Homepage ocean finserv](https://cdn.sanity.io/images/0jqu7o0g/production/1ffab028a73a24ada54bc73a0bf492e1e3cc3f7f-640x1080.webp)

## Designing a focused browsing experience for intent-driven visitors

Content is purposeful and direct, allowing users to review services, understand relevance to their situation and progress toward enquiry when required. The site supports decision-ready browsing rather than distraction-based navigation.

## What changed for Ocean Finserv?

Service-led website positioned for a specialist finance firm

Content structured around real lending categories and audiences

Browsing experience oriented toward enquiry-ready visitors

A credible and professional digital presence for the brand

### Results that matter

**traffic**

More visits across service and lending category pages.

**engagement**

Longer browsing behaviour on service-specific content.

**conversion**

Increase in enquiry intent from relevant visitors.

**satisfaction**

Stronger professional and specialist positioning online.

Next project · Radhe Chatpata House

[Defining the digital expression of a community dining brand](https://www.onmark.com.au/work/defining-the-digital-expression-of-a-community-dining-brand)