---
title: "Radhe Supermarket website for a local grocer"
url: "https://www.onmark.com.au/work/a-digital-home-for-a-neighbourhood-supermarket"
description: "Case study: brand, online store and marketing for Radhe Supermarket, a multicultural grocer serving local families with everyday and specialty products."
site: "Onmark"
---

Radhe Wholesale and Retail

# A digital home for a neighbourhood supermarket

**Project details:**

- 2020
- Retail
- Digital Platforms
- Growth & Marketing
- Brand Foundations

![Interior of a supermarket store](https://cdn.sanity.io/images/0jqu7o0g/production/332ac95820872aa1ac45e2062e5c3e1fb8d8b610-2560x1440.webp)

## What did Radhe Wholesale and Retail need?

Radhe Supermarket is a multicultural grocery retailer serving local families and communities with everyday essentials and regional specialty products. The website needed to function as both an online store and a practical shopping companion, helping customers browse categories, view products and place orders while still retaining the familiarity of the physical store experience.

**Client**

Radhe Wholesale and Retail

**Industry**

Retail

**Year**

2020

**Services**

Digital Platforms, Growth & Marketing, Brand Foundations

### What we did

- Design a website that supports grocery browsing and online shopping
- Structure categories and content for practical day-to-day shopping use
- Create an ordering process that improves submission clarity for store teams
- Develop and maintain a social presence that builds visibility and repeat engagement

## Website structured around shopping intent and everyday use

The site was designed around how customers typically approach supermarket shopping online. Categories are grouped clearly, products are easy to review, and navigation supports purposeful browsing. The experience helps customers move from viewing items to building an order without complexity.

![Grocery Store Interior](https://cdn.sanity.io/images/0jqu7o0g/production/bcb57e89f91d613860169dc805f7069df402f0e1-960x1080.webp)

![Couple with kidshopping with cart](https://cdn.sanity.io/images/0jqu7o0g/production/827ab9b88673d5d9cc25c69367e3f6b775c94362-960x1080.webp)

## Ordering process designed for clearer submissions

The online ordering flow helps customers provide accurate details across quantities, preferences and specifications. Orders are easier for the store team to read and process, reducing back-and-forth messages and improving handling across pickup and delivery requests.

![Radhe Wholesale Social Media grid](https://cdn.sanity.io/images/0jqu7o0g/production/7b4387db7ba5c9eb191048e9e9c91839727b0646-640x1080.webp)

![RWS Social Media](https://cdn.sanity.io/images/0jqu7o0g/production/6045d798f4fee911bd4bfe954aac9e524001f76a-640x1080.webp)

![RWS media grid](https://cdn.sanity.io/images/0jqu7o0g/production/f6f2dff9175a29e7e658f5968a7251f31195ea52-640x1080.webp)

## Social presence that supports awareness and store connection

Alongside the website, we manage an active social presence focused on product highlights, seasonal stock, store updates and community-relevant content. This keeps the brand visible in everyday shopping routines and drives regular return traffic to the website and in-store.

## What changed for Radhe Wholesale and Retail?

Website built to support browsing and online ordering

Ordering process that improves clarity for store operations

Social presence that strengthens relevance and repeat engagement

A digital setup that supports everyday retail activity

### Results that matter

**traffic**

Increase in website visits driven from social activity and returning users

**conversion**

Higher volume of completed online order submissions

**experience**

Clearer order inputs and smoother handling for store teams

**retention**

More repeat visitors returning to browse and place follow-up orders

Next project · India Grocer

[Building a consistent and community-focused presence for an independent grocery brand](https://www.onmark.com.au/work/building-a-consistent-and-community-focused-presence-for-an-independent-grocery-brand)