--- title: "Brand strategy and logo design in Adelaide" url: "https://www.onmark.com.au/services/brand-foundations" description: "Brand strategy and identity from $1,500 over 2–10 weeks: positioning, logo, colour, type and guidelines your team can use, so you're understood quickly." site: "Onmark" --- # Brand Foundations **Key facts:** - 8 offerings - Project-based - Strategy → identity → rollout ## What is Brand Foundations? Brand Foundations is Onmark's brand strategy and identity service. We define your positioning, then design the logo, colour, type and visual system that express it, and document it in guidelines your team can use, so your business is understood quickly and remembered longer. A strong brand helps people understand you quickly, trust you faster, and remember you longer. Our Brand Foundations work is about creating that clarity — visually and strategically — so your business has a solid brand to build on. [Start a Brand Foundations project](https://www.onmark.com.au/contact?service=brand-foundations) Projects from $1,500 · 2–10 weeks ## Who is Brand Foundations for? - You're launching and need to look credible from day one - Your brand has grown piecemeal and no longer looks like one business - You're repositioning, merging or moving into a new market - Your team and suppliers keep interpreting the brand differently ## What's included in Brand Foundations? 8 offerings. Open any of them to see what you get and which tier it's part of. - **Brand Strategy & Positioning** Businesses seeking focus, clarity and a strong strategic foundation. What you get - Discovery workshop and competitor review - Positioning statement and audience profiles - Brand personality and messaging pillars Included from Full foundation · From $5,000 · 6–10 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=brand-strategy-and-positioning) [See Brand Strategy & Positioning in detail →](https://www.onmark.com.au/services/brand-foundations/brand-strategy-and-positioning) - **Visual Identity System** Brands seeking a professional and unified visual presence. What you get - Logo suite, colour and type designed as one system - Imagery, iconography and layout principles - Applied examples across digital and print Included from Identity system · $3,000 – $5,000 · 4–6 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=visual-identity-system) [See Visual Identity System in detail →](https://www.onmark.com.au/services/brand-foundations/visual-identity-system) - **Logo Creation** New brands, rebrands, or businesses refining their visual identity. What you get - Primary logo, stacked version and symbol - Mono and reversed versions for dark backgrounds - SVG, PNG and PDF files for screen and print Included from Essentials · $1,500 – $3,000 · 2–3 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=logo-creation) [See Logo Creation in detail →](https://www.onmark.com.au/services/brand-foundations/logo-creation) - **Colour Palette & Typography** Brands wanting a refined and scalable visual language. What you get - Primary and secondary palette in HEX, RGB and CMYK - Text and background pairs that pass WCAG 2.2 - Type hierarchy for headings, body and interface Included from Essentials · $1,500 – $3,000 · 2–3 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=colour-palette-and-typography) - **Brand Guidelines** Teams, partners and organisations working across multiple channels. What you get - Logo, colour and type rules, with do's and don'ts - Tone of voice and messaging basics - A shareable guide for your team and suppliers Included from Identity system · $3,000 – $5,000 · 4–6 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=brand-guidelines) [See Brand Guidelines in detail →](https://www.onmark.com.au/services/brand-foundations/brand-guidelines) - **Brand Collaterals** Businesses needing polished communication assets. What you get - Business cards, letterhead and email signature - Presentation and proposal templates - Editable and print-ready files Included from Full foundation · From $5,000 · 6–10 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=brand-collaterals) - **Digital Brand Assets** Brands active across digital channels. What you get - Social profile and cover images - Post and story templates - Favicon, app icon and email assets Included from Full foundation · From $5,000 · 6–10 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=digital-brand-assets) - **Print Brand Assets & Stationery** Businesses that value a tangible brand presence. What you get - Stationery and forms - Signage, vehicle and uniform artwork - Supplier-ready files with print specs Included from Full foundation · From $5,000 · 6–10 weeks [Start this project](https://www.onmark.com.au/contact?service=brand-foundations&offering=print-brand-assets-and-stationery) ## How does Brand Foundations work? A typical Brand Foundations project runs in four stages over 5 to 9 weeks: discover, position, design and roll out. Each stage ends with a clear decision before the next begins. 1. **Discover** · 1–2 weeks Workshops and research into your business, audience and competitors. 2. **Position** · 1 week Positioning, personality and messaging pillars, agreed before design starts. 3. **Design** · 2–4 weeks Logo, colour, typography and visual language, refined over two rounds. 4. **Roll out** · 1–2 weeks Guidelines, templates and final assets for digital and print. ## How much does Brand Foundations cost, and how long does it take? Brand Foundations projects start at $1,500 for a logo and essentials. A full identity system with guidelines is $3,000–$5,000, and a complete foundation with strategy starts from $5,000. Timelines range from 2 to 10 weeks. ### Essentials $1,500 – $3,000 Timeline: **2–3 weeks** - Logo and core marks - Colour palette & typography - Starter asset pack ### Identity system Most chosen $3,000 – $5,000 Timeline: **4–6 weeks** - Everything in Essentials - Full visual identity system - Brand guidelines ### Full foundation From $5,000 Timeline: **6–10 weeks** - Brand strategy & positioning - Complete identity + guidelines - Collateral, digital & print assets Prices in AUD, excluding GST. Indicative; final pricing depends on scope. ## Brand Foundations in practice Proof for Brand Foundations **Aimex Australia** · Professional · 2025 ### Building a confident and trusted clean water brand We made: Social · Website · Packaging A unified brand identity that strengthened recall and market presence [View case study](https://www.onmark.com.au/work/building-a-confident-and-trusted-clean-water-brand) ## More Brand Foundations work [View all work](https://www.onmark.com.au/work?service=brand-foundations) ### [A professional digital presence built for trust and informed lending decisions](https://www.onmark.com.au/work/a-professional-digital-presence-built-for-trust-and-informed-lending-decisions) **Uneek Mortgages** · Finance ### [Building a definitive case study resource for the Australia India corridor](https://www.onmark.com.au/work/building-a-definitive-case-study-resource-for-the-australia-india-corridor-consulate-general-of-india) **Consulate General Of India** · Trade ### [Supporting a high-performance real estate team with a strong marketing backbone](https://www.onmark.com.au/work/supporting-a-high-performance-real-estate-team-with-a-strong-marketing-backbone) **Ray White TJG** · Property ### [Building a credible and well-presented brand for a growing home builder](https://www.onmark.com.au/work/building-a-credible-and-well-presented-brand-for-a-growing-home-builder) **Landsquare Homes** · Property ### [Shaping the identity and experience of a new cosmetic and skincare practice](https://www.onmark.com.au/work/shaping-the-identity-and-experience-of-a-new-cosmetic-and-skincare-practice) **Bewitching Cosmetic Clinic** · Health & Social ### [A brand transformation shaped around identity, experience and cultural presence](https://www.onmark.com.au/work/a-brand-transformation-shaped-around-identity-experience-and-cultural-presence) **Krishan Dwara** · Food & Drink ### [Creating a digital presence for a growing party and event styling brand](https://www.onmark.com.au/work/creating-a-digital-presence-for-a-growing-party-and-event-styling-brand) **PartyJay** · Consumer ### [Establishing a confident and contemporary presence for a valuation firm](https://www.onmark.com.au/work/establishing-a-confident-and-contemporary-presence-for-a-valuation-firm) **B&A Valuers** · Property ## Questions about Brand Foundations ### How much does branding cost in Australia? Our Brand Foundations projects start from $1,500 for a logo and essentials, $3,000–$5,000 for a full identity system with guidelines, and from $5,000 for strategy, identity and rollout together. ### How long does a brand identity take? Most projects take 2 to 10 weeks depending on scope: about 2–3 weeks for essentials and 6–10 weeks for a complete foundation including strategy. ### Do I own the logo and brand assets? Yes. On final payment you own the logo, identity and all delivered files, supplied in formats for digital and print. ### Can you refresh our existing brand instead of starting over? Yes. We often evolve an existing identity, keeping the recognition you've built while fixing what no longer works. ### Do you work with businesses outside Adelaide? Yes. We're based in Adelaide and work with businesses right across Australia, in person or remotely. [Next service · 02 Digital Platforms](https://www.onmark.com.au/services/digital-platforms)