--- title: "Guides to branding, websites and marketing" url: "https://www.onmark.com.au/guides" description: "Practical guides on branding, websites and marketing for Australian businesses: real prices, plain answers and the questions to ask before you invest." site: "Onmark" --- # Clear thinking for growing businesses. Practical guides on brand, websites and marketing, for businesses weighing their next step and for the clients we already work with. ## Check your work before it goes out. We use these two tools every week. They run in your browser, so nothing is uploaded. [See all tools →](https://www.onmark.com.au/tools) [Social image check Drop in an image to see exactly how it crops on LinkedIn, Instagram, Google and in email. Then measure any area and check any text on it can be read. Crop · ratio · contrast](https://www.onmark.com.au/tools/social-image-check) [Brand colour check Enter your brand colours to see which combinations can carry text, which ones confuse people with colour-blindness, and the smallest change that fixes each failing pair. WCAG 2.2 · APCA](https://www.onmark.com.au/tools/brand-colour-check) EverythingGrowing your businessClient learning ### [Brand, website and marketing, and what to do first](https://www.onmark.com.au/guides/how-branding-website-and-marketing-work-together-to-scale-a-business) ![A team of designers collaborating at a table, reviewing color palettes and design materials while discussing branding and creative work together.](https://cdn.sanity.io/images/0jqu7o0g/production/801e679a5dc3f58820c858cdca8cf091b949242a-2560x1440.png) GuideBranding· 2 min read Brand, website and marketing each do a different job. What each one does, the right order to invest, and what each costs in Australia. In this piece Three jobs, one experience Why brand comes first Then the website ### [Social media and content for service businesses, a practical plan](https://www.onmark.com.au/guides/social-media-for-brand-growth) ![A group of people smiling while looking at smartphones together, representing social media engagement and shared digital interaction.](https://cdn.sanity.io/images/0jqu7o0g/production/1c3e3fe5c3fc2ea22d0721aef1b8207a8d7d2f20-2560x1440.png) GuideMarketing· 2 min read Which channels to use, what to post, how often, and what to measure. A realistic plan for service businesses that grow through trust and referrals. ### [Logo types, and which one fits your business](https://www.onmark.com.au/guides/how-logo-types-shape-brand-perception) ![Person using a stylus on a digital tablet for design or content creation.](https://cdn.sanity.io/images/0jqu7o0g/production/46afc1dc044d8de19945e864d248c459c2d38521-2000x1335.png) GuideBranding· 3 min read Wordmark, lettermark, symbol, abstract, mascot, combination or emblem? What each logo type signals, where it works, and how to choose. ### [Personal brand or business brand, and when to shift](https://www.onmark.com.au/guides/personal-branding-vs-business-branding) ![Two professionals shaking hands across a desk in a modern office, representing trust, partnership and business agreement.](https://cdn.sanity.io/images/0jqu7o0g/production/ff3f23770539f0b6b5ea17a55b84cc198be89fb3-2560x1440.png) GuideBranding· 2 min read When your name is the brand, growth depends on you. How personal and business brands differ, when to shift, and how to keep both working. ### [How much does a website cost in Australia?](https://www.onmark.com.au/guides/how-much-does-a-website-cost-australia) ![A website shown on laptop, tablet and phone](https://cdn.sanity.io/images/0jqu7o0g/production/ad5e642c048dacf30345f596440fbad67bbee8d5-3200x1800.jpg) GuideWeb Design· 2 min read Real prices for small business, growth and e-commerce websites in Australia, what's included, timelines, ongoing costs and the questions to ask before you sign. ### [How much does branding cost in Australia?](https://www.onmark.com.au/guides/how-much-does-branding-cost-australia) ![Onmark brand guideline cards for the logo, colour palette and type](https://cdn.sanity.io/images/0jqu7o0g/production/17a1c61f8b010b40eb8f656c5899ea82ea1b3618-3200x1800.jpg) GuideBranding· 2 min read Real prices for logos, identity systems and full brand foundations in Australia, what's included at each level, how long it takes and what changes the price. ### [Social media image sizes (2026)](https://www.onmark.com.au/guides/social-media-image-sizes) ![Outlines of the main social image formats: 4:5, 9:16, 3:4 and 1.91:1](https://cdn.sanity.io/images/0jqu7o0g/production/27d360405d76ab7562da979a5e8a49e9df09b465-3200x1800.png) GuideMarketing· 1 min read Current image sizes for LinkedIn, Instagram, Google Business Profile and email, with the crops and safe zones that catch people out. Checked quarterly. ### [UX vs UI, and what it means for your website project](https://www.onmark.com.au/guides/ux-vs-ui-what-s-the-difference-and-why-it-matters) ![Designers reviewing a website or mobile app wireframe on a tablet, discussing layout elements and color selections with printed color swatches on the table.](https://cdn.sanity.io/images/0jqu7o0g/production/f176fb1170b324ad7e7ecbd582770bfcd5df6342-2560x1440.png) GuideWeb Design· 1 min read UX is how your website works and UI is how it looks and feels. What each one covers, what you're paying for, and the questions to ask your agency. ## Get more from what we've built together Short, practical guides for the brands, websites and marketing we look after with you, so your team can use them with confidence between check-ins. [Your brand Using your guidelines, logo files and templates correctly across every channel. Guides in production](https://www.onmark.com.au/contact?topic=guides&area=brand) [Your website Editing pages, adding posts and managing images in your CMS without breaking the layout. Guides in production](https://www.onmark.com.au/contact?topic=guides&area=website) [Your marketing Reading your monthly report: what each number means and what to ask us next. Guides in production](https://www.onmark.com.au/contact?topic=guides&area=marketing) [Your socials How approvals, scheduling and publishing work, and what we need from you each month. Guides in production](https://www.onmark.com.au/contact?topic=guides&area=socials) Can't find what you need? We'll answer, and write it up for everyone. [Ask your Onmark team](https://www.onmark.com.au/contact?topic=guides) The Onmark note ## One clear idea a month, for growing your brand. No noise. Unsubscribe anytime. [Privacy](https://www.onmark.com.au/privacy-policy) Ask your Onmark team What can we help with?